Elevate Your Business. Empower Your Leadership.

Certified Business & Executive Coaching for Professionals Who Mean Business. 

What We Do

Unlock Your Full Potential — In Business and Beyond 

At SA Business Coaches, we help business owners, entrepreneurs, executives, and professionals achieve clarity, growth, and measurable performance improvements through expert coaching. 

Whether you’re scaling a business, navigating leadership challenges, or building a coaching career yourself — we have a programme for you. 

Our Core Services:

Business Coaches

For business owners looking to grow, overcome challenges, and achieve consistent performance.

Coaching for Entrepreneurs

Focused coaching to support startups, small business owners, and solopreneurs through practical strategy and mindset shifts.

Executive Coaching

For corporate leaders seeking to improve their leadership impact, communication, and strategic thinking. 

Coach Training (Accredited)

A comprehensive, internationally recognised programme that equips you to become a certified business coach. 

Why Work With Us?

A Proven Coaching Framework

Our DITAR methodology combines neuroscience, behavioural psychology, and structured reflection to deliver real, lasting change. Developed over two decades, it ensures coaching is practical, goal-oriented, and measurable.

Accredited & Recognised​

We are accredited by:

1. COMENSA (Silver Provider)

2. International Coach Register (ISO 17024)

3. Institute of Leadership & Management (ILM UK)

Results-Driven Coaching​

Whether you're an executive or an entrepreneur, our clients walk away with clarity, direction, and measurable business improvements. ​

What Clients Say About SA Business Coaches

This is a small thank you for a huge process that made a difference in so many things I do at work. We were guided through a mentor process during a very difficult time in our business. It made a lot of difference to all of us. Both on a business and a personal level. They have certainly taught me numerous skills in working with my staff every day, and also got me a lot more focussed in some of the things I needed to change at work. I would recommend Elana with confidence for any coaching you need done!

Sr Delicia Baben

Clayton House

The CMS decided that the entire Executive Management Team should be exposed to an Executive coaching program in order to further develop their leadership and management skills. A number of prospective service providers in this field were put forward to the team and I was immediately attracted to the service offered by Mr. Neale Roberts, partly on the basis of his prospectus, but also as a result of him being highly recommended by certain of my fellow GM’s (Dr. Anton de Villiers and Mr. Danie Kolver) who had already commenced with the coaching program under Mr. Roberts. The experience was rewarding from the outset and I developed an instant rapport with Mr. Roberts, primarily because of his interest and focus on a holistic approach to developing those areas which I was interested in exploring. Of particular use was the initial brainstorming session wherein we carefully noted what specific aspects it would be important to develop in my personal coaching experience. Of particular importance was him gaining an understanding of my own strengths and weaknesses and those areas where I could add value both in my own personal development, but also from an external perspective in enhancing my interaction with others.

Craig Burton

Dunham Medical Schemes (“the CMS”)

I wish to thank you and Neale for your valuable input into the successful year I had achieving double my sales target and also achieving 90% over product budget set for my MTS product.

To put this into perspective I earned an additional 10 pay checks + an incentive check for exceeding the 90% over MTS budget.

I’ve got many installations to roll out on my return as all the equipment is arriving end November on consolidated shipment which leave me with little to no time to arrange customer visits with you guys but will do my best to arrange the visits.

Thank you for the guidance and assistance in gearing perspective to achieve these targets.

Best regards from a wet Northampton.

Awie Krog

IMP Scientific

 

In one word: Professional.

Trainers and consultants. Sales and management training. Financial advice. Staff recruitment.

Immense: It was my year in a new position as sales manager so Mentors offered me coaching on how to approach people one-on-one and in groups. They provided staff training, aided our recruitment of extra internal person and sales person.

Jaco Ferreira

RusMar Packaging (Pty) Ltd

Frequently Asked Question

How does SA Business Coaches Partner with Organisations on their coaching journey?

A. The most Robust BUSINESS Coach training in South Africa – MBA equivalent

    • Each delegate is interviewed and selected for their dedication, resilience, and passion to business coach
    • The course, through which each coach qualifies, is 360 hours over 5 months
    • 5 modules each dealing extensively with different aspects of business coaching, and each exposing the coach to many experiences
    • Completion of all 5 modules with a pass rate of 65%
    • Qualification partly measured by passing the observational evaluation at the end of the 5 months
    • The observed evaluation is administered by two COMENSA qualified evaluators who evaluate on 29 core competencies comprising 289 activities
    • 40 formal coaching hours are completed, thereafter each coach is encouraged to niche themselves
    • 40-page business plan submission with a two-hour coaching session
    • Silver Training Provider for COMENSA
    • ICR, when accrediting the course, said that it is the most comprehensive Business Coach Training course throughout Europe
    • Facilitators and evaluators are professional business coaches
    • Dr Elana Siew
    • Ph.D., M.Com, MBA (Entrepreneurship – Bond University Australia), Industrial Psychologist, published author of Competence refined, plus 5 books SETA Accredited assessor and moderator
    •    Neale Roberts
    • BA(Honours Industrial Psychology), MBA (Entrepreneurship – Bond University Australia)
    • COMENSA Senior Credentialed Coach
    • Internationally Accredited Business Coach
    • SETA Accredited assessor and moderator
    • The training faculty at SA Business Coaches comprises experience, training, academic and practical competencies

B. Breadth of experience across different fields

    • All coaches are encouraged to niche themselves in their area of expertise and passion
    • All coaches have diverse and interesting backgrounds which add amazing value in coaching sessions
    • Although all coaches have completed the same 360-hour business coach training, they bring their own uniqueness to each coaching session
    • The richness is apparent from the diversity amongst the coaches

C. Is there regular feedback

    • For each coaching assignment feedback sessions are planned
    • Strict control is maintained by each coach and SA Business Coaches through Coach in the Corner.
    • All coaches have been trained in the use of Coach in the Corner
    • Coach in the Corner is an POPI Act compliant online portal which creates opportunities for
    • SA Business Coaches and HR have oversight of the entire process
    • Ability to intervene and course correct where needed
    • Info always available, accessible at any point

D. Some form of assurance of coaching intervention success

    • SA Business Coaches training and preparation of each coach helps create a safe and effective environment for success
    • Continual monitoring of coaching interventions and assignments to ensure compliance to outcomes and sound coaching principles
    • Not sure we can guarantee human behaviour
    • The concept of coachability stands in the way of guarantees of money back
    • We do a robust take on process to iron out possible obstacles and potential non-coachability before hand
    • The training and use of our proprietary framework and methodology goes a long way to creating a successful coaching intervention
Why use an affiliated SA Business Coach?

A. The most Robust BUSINESS Coach training in South Africa – MBA equivalent

    • Each delegate is interviewed and selected for their dedication, resilience, and passion to business coach
    • The course, through which each coach qualifies, is 360 hours over 5 months
    • 5 modules each dealing extensively with different aspects of business coaching, and each exposing the coach to many experiences
    • Completion of all 5 modules with a pass rate of 65%
    • Qualification partly measured by passing the observational evaluation at the end of the 5 months
    • The observed evaluation is administered by two COMENSA qualified evaluators who evaluate on 29 core competencies comprising 289 activities
    • 40 formal coaching hours are completed, thereafter each coach is encouraged to niche themselves
    • 40-page business plan submission with a two-hour coaching session
    • Silver Training Provider for COMENSA
    • ICR, when accrediting the course, said that it is the most comprehensive Business Coach Training course throughout Europe
      Facilitators and evaluators are professional business coaches
      • Dr Elana Siew
        • Ph.D., M.Com, MBA (Entrepreneurship – Bond University Australia), Industrial Psychologist, published author of Competence refined, plus 5 books, SETA Accredited assessor and moderator
      • Neale Roberts
        • BA(Honours Industrial Psychology), MBA (Entrepreneurship – Bond University Australia)COMENSA Senior Credentialed CoachInternationally Accredited Business Coach, SETA Accredited assessor and moderator
      • The training faculty at SA Business Coaches comprises experience, training, academic and practical competencies

B. Breadth of experience across different fields

    • All coaches are encouraged to niche themselves in their area of expertise and passion
    • All coaches have diverse and interesting backgrounds which add amazing value in coaching sessions
    • Although all coaches have completed the same 360-hour business coach training, they bring their own uniqueness to each coaching session
    • The richness is apparent from the diversity amongst the coaches

C. Is there regular feedback

    • For each coaching assignment feedback sessions are planned
    • Strict control is maintained by each coach and SA Business Coaches through Coach in the Corner.
    • All coaches have been trained in the use of Coach in the Corner
    • Coach in the Corner is an POPI Act compliant online portal which creates opportunities for
    • SA Business Coaches and HR have oversight of the entire process
    • Ability to intervene and course correct where needed
    • Info always available, accessible at any point

D. Some form of assurance of coaching intervention success (money back…)

    • SA Business Coaches training and preparation of each coach helps create a safe and effective environment for success
    • Continual monitoring of coaching interventions and assignments to ensure compliance to outcomes and sound coaching principles
    • The concept of coachability stands in the way of guarantees of money back
    • We do a robust take on process to iron out possible obstacles and potential non-coachability before hand
    • The training and use of our proprietary framework and methodology goes a long way to creating a successful coaching intervention
What tools / strategies does SA Business Coaches have to ensure a successful coaching intervention?

A. What are the steps in coaching?

    • We have a stage process
    • Using a tried and tested framework (D.I.T.A.R.) and methodology (B.O.P.) ensures our coaches remain focused on the outcomes of each assignment and session to ensure accurate coaching outcomes are achieved
    • Each coach uses proprietary technology to assist our coaches manage all coaching interventions, assignments, and sessions
    • In-depth training on the use of technology in the hands of each coach
    • An innovative and proprietary coaching plan can be created for each coaching assignment for each delegate
    • Each coaching plan is personally tailored and co-created for each coaching delegate
    • Each coaching plan is tracked both by the coach and the person being coached
    • International standards of coaching are maintained
    • Business coaching competence is added to coaching competence ensuring that sessions are bona fide business coaching sessions and not simply therapy-based life coaching sessions in a business environment

B. What is “Coach in the Corner” and what sorts of information does it provide?

    • An innovative first of a kind virtual administration system
    • Monitoring all aspects of the coaching assignment and sessions
    • POPI Act compliant
    • A paper trail of the full assignment so that clients can trace their progress and review their coaching assignment
    • Various insightful Questionnaires which can be sent and considered
    • Innovative questionnaires for use as and when they are required by the coach and coaching assignment
    • Each questionnaire is designed by industrial psychologists for accuracy, validity and reliability, and ease of application
    • Each report has been graphically designed by graphic designers
    • Each assignment comes with its own unique and tailored coaching plan with milestones, action plans, dates and much more
    • Clients’ login to update their coaching plan
    • Interaction from their coach, email notifications, contacts, and updates
    • A mobile interface for convenience

C. Why is a system like Coach in the Corner so important?

    • Standardise the reporting process
    • Ensure best practices are maintained during your investment
    • Regular accurate reports are generated
    • Provide good looking features and reports for the coaching delegate to assist with their achievements
    • Clever use of technology to enhance human performance
    • Tracking is automatic
    • Coaches use of time is optimised as they do not have to generate lengthy reports which can cause fatigue and inaccuracy
    • Comparisons can be made between various delegates coaching results
    • Tracking of Return on Coaching Investment (ROCI) is optimised

D. What can one expect from a coaching intervention – KPI’s, change in behaviour ?

    • Tracking of coaching plans, project plans, record of sessions and progress monitor of the coaching assignment

E. Real time feedback

    • Absolutely and online 365/24/7

F. Measurement / benchmark attributes

    • Measurable coaching plan with goals, strategies, actions and milestones
    • Trackable coaching plans with graphs and progress indicators
    • Tracking on progress with innovative coaching days ratios and more

G. Dual evaluation of the coaching intervention

    • Co-created coaching plan in line with stakeholder requirements
    • Reporting and feedback on assignment progress at regular intervals

Become a Professional Business Coach

Our Coach Training Programme is a 360-hour, internationally accredited curriculum designed to equip you with real-world coaching skills. 

Whether you’re entering the industry or adding coaching to your leadership toolkit, this programme sets you apart.